Entrepreneurship In Tourism: Shifting From Status Quo
Syeda Sidra Navaid, Filza Samar, and Maryam Shabbir– Department of Economics & Management Sciences, NED University of Engineering & Technology, Karachi.
Tourism is one of the major indicators of GDP and economic growth of the country. In other words, an increase in tourism can expand the economy. A critical examination of the literature suggests that further work is needed in the field of tourism. The relationship of entrepreneurship with tourism and the entrepreneurial development in tourism hasn’t studied well. We tried to tap this area through this research paper.
We used the qualitative approach and secondary data analysis through an online survey of potential tourists, to understand the impact of entrepreneurial development in the field of tourism, and its impacts on other areas of development, and conclude that there is a positive relationship between entrepreneurial development and tourism industry, and there are positive impacts of entrepreneurial development on many areas… It is recommended to bring innovative entrepreneurs with tremendous ideas who can bring modern solutions to modern challenges by implementing modern strategies, in this field to boost the economy of Pakistan.
Key Words: Entrepreneurship, Tourism, Development, Change, Pakistan